The following article was contributed via the Embassy of India in Korea as part of its efforts to promote Ayurveda, a natural system of medicine, originated in India more than 3,000 years ago. ― ED.
By Song Han-young (Excerpts) | Source : Korea Times
In Korea, the term “medicinal herb” is more familiar than “natural herb.” And when it comes to medicinal herbs, people naturally think of Oriental or Chinese medicine. But the West is more familiar with Ayurveda. In fact, according to the business report, “Future Market Insight 2017,” 57.8 percent of the herbal drug market is Ayurvedic products. This means that Ayurveda acquires more than half of the global herb market. According to Google Trend Search, the search volume of Ayurveda is more than four times higher than that of Chinese medicine. The gap is gradually growing. This also implies that Ayurveda is better-known worldwide than Chinese medicine.
Interest in Ayurveda is increasing gradually in Korea as well as in the West. “Oil pulling” and “coffee mixed with coconut oil or butter” which is a trend these days, are based on Ayurvedic health methods. In addition, a Korean corporation has recently developed Ayurveda-based lifestyle products, and small and medium-sized enterprises are also launching products with Ayurveda concepts one by one.
Growing interest in Ayurveda from global trends to medical systems and real-life products signifies that awareness of Ayurveda is being raised in Korea. We look forward to the day when the “holistic health method” handled by Ayurveda will also shine in Korea. (As written in Korean Times – not an article written by Herbya)